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Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
June 15, 2014
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Citation

Bharadwaj and Agrawal (2014a, June 15). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business-8184


Research papers

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
May 13, 2014
×

Citation

Bharadwaj and Agrawal (2014a, May 13). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business